Store My Library
About Contact
Toolkit
Are paid social ads right for me yet?

Which Option Is Your Social Media?

Is your social media your main tool for finding new people, or is it a slower, steady secondary tool. Maybe it's your tool for staying in touch with people who've already found you in real life. The only wrong answer is not knowing which one it really is.

It's easy to use social media for your creative business and never decide what you're using it for. This isn't an audit of one post, it's the bigger question: given how your socials are performing right now, which of the three jobs is social media doing for you? Does that match what you've been assuming?
This tool can be used to assess your organic social media only. If you're running paid ads you'll need to use a different tool to assess whether the ads are working.
Your Numbers
Fill these in for the platform you're checking
Under 10,000 followers, this almost certainly isn't your main tool for finding new people yet, and that has nothing to do with how good your content is. There simply aren't enough people seeing it for it to carry that job on its own. TikTok is a little different because reach doesn't depend on your follower count in the same way, but you still need the numbers to be there before it can be your main tool.
Your verdict
Answer the questions above to see which option you're on.
Your social media is already doing one of these three jobs, and your numbers tell you which one. The choice you get to make isn't which option to be in, it's whether you accept what the numbers are telling you and plan around it, or ignore it and keep assuming something else is true. Once you know which one it is, give it a fair amount of time each week, measure the right thing for it, and check back in three months. The only real mistake is not knowing which one it is.
Not financial advice. This tool is a strategy aid, not financial advice. Figures are broad estimates to help you think things through, not a substitute for advice from a licensed accountant, financial advisor, or tax professional. Rates, thresholds, and rules referenced here (tax, National Insurance, pension contributions, etc.) can change and may not reflect your specific circumstances. Always check current figures and get professional advice before making financial decisions for your business.