Marketing that finally makes sense for your creative business.

A practical framework that shows you how the pieces fit together, so you can stop guessing and start doing things deliberately.

Get the course - £79

🎉 Launch price — £79 until [date]. Rising to £99 after that.

Get the course - £79
Does this sound familiar?

You know you're capable but you can't seem to get a handle on the whole picture.

Marketing your own creative business can feel like doing a jigsaw without knowing the picture on the box. You've got some pieces fitting together, sometimes, but not the whole thing all the time.

The pattern

Doing lots of things, burning out trying.

The trap

Never sticking with one thing long enough.

The cost

Exhaustion, feeling like you're failing.

Right now it can feel like there are a hundred different things you should be doing, and you're not sure which ones matter. Once you can see how the three stages fit together, finding people, getting them to act, keeping them, most of that feeling goes away. You're not missing more things to do. You just didn't know where the things you already know fit.

I found that many of the courses I tried were handing me another piece of the jigsaw, or maybe a handy corner piece. Useful if that's what you need, but without the whole picture, it's easy to spend time and money on the wrong puzzle piece.

“Most courses give you a piece of the jigsaw. This one shows you the picture on the box.”

Not sure where your gaps are?

Download the free checklist to work out for yourself. It'll tell you where things are working and where they're not.

Download Free Checklist
Why I built this course

15+ years running creative businesses, and every marketing trap along the way.

I co-run Jelly Armchair, a greetings card and illustration business. I used to run the Almond Kitchen, a business selling macarons and other sweet things at London markets and pop ups, and throughout all this time I've been a freelance professional bass player.

I spend a lot of my time around amazing creatives, and over the years I realised that I wasn't the only one making mistakes, or being tripped up by the nature of the marketing advice out there.

Fuelled by a not inconsiderable amount of rage at the lost time, I've put all my accumulated knowledge into this course.

So it won't take you 15 years to figure things out, and you can get on with the creating. This is the course I wish I'd had at the very beginning of my creative business journey.

What you get

Everything you need to build a marketing strategy that works for your business.

1. The three-stage system — find new people, get them to act, keep them coming back
2. Strategy and planning — build your 90-day plan, with five worked examples
3. Worksheets and check-ins — a fortnightly system, plus a full 90-day review
4. Use it again and again — a framework you repeat and build on every 90 days
5. Resilience toolkits — for the mental side of being an owner-operator

I'm not going to promise this fixes everything in a day. What you get instead is something sustainable, something that actually works, and something you understand well enough to keep using long after the course ends. Sized to fit the time you've actually got, whether that's an hour a week or a whole day.

Also included — free bonuses

Two bonus chapters included with the course.

Social media — what's the deal?

What social media can genuinely do for a creative business, what it can't, and how to decide where it belongs in your strategy.

Plain English digital marketing guides

Short, jargon-free explainers on the most common digital marketing options, and whether they're worth your time and money.

Who it's for

Built for creative owner-operators and tiny creative teams.

Makers Craft fair regulars Artists Ceramicists Jewellers Illustrators Photographers Musicians Performers Workshop teachers Cake makers Florists Greeting card designers Embroiderers Textile artists Glassblowers Sculptors Woodworkers Candle makers Soap makers

For anyone making or delivering a creative product, physical or live, especially if the advice out there has always felt like it was written for someone with more time, more resource, or a completely different kind of business.

Not for: businesses with a marketing team, or people looking for a social-media-specific growth course

One Time Payment — Launch Pricing

£79
Lifetime access · includes future updates
  • All video chapters
  • Resilience toolkits
  • Worked examples
  • Check-in videos
  • Strategy worksheets
Buy Now
Is this a social media course? +
No. Social media is optional. From this course I want you to understand whether you want to use social media as a tool in your strategy, but there are many other tools you can use instead.
Do I need technical knowledge? +
None, no new tools, no new platforms. If you can open, print, and fill out the worksheets, we're good to go.
What if I have already done other marketing courses? +
This course aims to show you how your whole marketing system fits together, so you can work out what knowledge you already have and what's missing. This is the picture on the box that makes the other pieces make sense, you may find it helps you unlock the potential from other courses you've done.
I'm not sure if it's right for me? +
Download and complete the checklist to start with. It won't take long, and it'll show up any gaps you already have, this course was built to close those gaps.