Work out whether social media deserves the place it's taking in your business.

Decide what job social media should be doing for your business, then get the tools to check whether it's doing it, not just whether the numbers look busy.

Get instant access — £29

One payment. Yours for good. No subscription.

Essential, or just busy?

These days social media can feel like it’s an essential part of running a business, but it's only essential if it's doing essential jobs for you, jobs like finding people, keeping them engaged and in your ecosystem or moving something forward.

If it isn't, it's just keeping you busy, keeping you stressed, and pulling attention away from things that would do far more for your business.

It can be expensive in time, money, and effort. Social media can drain your morale in a way that has nothing to do with your bottom line, comparing yourself to bigger, better-funded teams, feeling judged by a number that doesn't actually reflect how your business is doing. When you're a tiny team, or just you, that's not a small thing. It's operationally important.

The platforms exist to keep you on them, not to serve you. The only way to get real use out of one is to understand the mechanism, so you can use it as a useful tool, instead of it using you.

Why I wrote this

After fifteen years in business, and after building a social media following most people would call a success, and after hitting the targets I'd set running paid social ads. I realised it hadn't fundamentally changed the game for the business in the way I'd hoped and so I set about figuring out why that was.

90k+followers, built over 10 years

£33,500+worth of time it took to get there

60k+of those followers came in just six months, once something clicked

I realised I’d been seeing it in the wrong way for years, and I’d been expecting numbers to do things for me that they were never going to do. This course is what I wish someone had handed me before I started, I’ve made it so you can get more control and more knowledge going into it than I had, and so the success you're chasing isn't sitting behind numbers that turn out to be empty without the fundamentals in place first.

What's Inside

A short, practical course, broken into manageable chunks.

Discover exactly what job social media should be doing for you

Stop hoping a following turns into something on its own

Know your real numbers before you spend a penny on ads

Stop taking low reach personally

Four tools, not just a video

Built to answer the questions: what's happening, what should I be doing, is it working, and is it worth paying for.

Content Audit

What's happening on one post or video right now, reach, saves, watch time, carousels included.

Which Option

Which of the three jobs you're asking social media to do, figured out using your numbers.

Monthly Stats

Whether that decision is still holding up, month by month, including what it's costing you compared to your alternative.

Is Paid Social Right For You Yet?

Works backwards from what you can fulfil, tells you your real spend ceiling before you hand a platform any money.

This is for you if

Your default thought when anyone says "marketing", is that you should just be posting more
You've never decided what job social media is supposed to be doing for your business
You check your numbers and feel a small dopamine hit, without knowing if any of it means anything
You've felt the specific guilt of a business that's working, but doesn't look like it online
Social media has quietly started affecting your morale, in a way that's costing you more than the time it takes
You want a plain answer to whether social is even worth the time you're giving it

£29

Decide, then check. Make sure your intentions align with reality.

One payment, the full course, and all four tools, yours for good.

Get instant access

No subscription.